Amid a constantly changing market that continues to present new challenges, businesses need not only to adapt, but also to proactively shift their perspectives and innovate the way they operate in order to discover new business opportunities. This was also the guiding spirit of the PSD × HITACHI 2026 Customer Conference, held under the message THINK FRESH | CÙNG NGHĨ MỚI – CÙNG VƯƠN XA, jointly organized by PSD and HITACHI at Vinpearl Landmark 81 on 11st September 2026.
Building on the reputation for quality and strong positioning in the premium segment, HITACHI is expanding brand’s portfolio with more diverse product and price options, enabling dealers to reach new customer segments. Supporting this direction, PSD leverages our strengths in financial resources, logistics, flexible sales policies, and the execution capabilities of sales team to bring products to market more effectively. The sales packages offered exclusively at the Conference were developed in moderate quantities, with a diverse selection across refrigerators, air conditioners, and washing machines, creating opportunities for dealers to proactively test market demand, expand their product portfolios, and unlock new business opportunities.
The Conference welcomed more than 200 customers from the electronics and home appliance industry across Vietnam, further reaffirming the trust and continued support that customers and dealers have placed in HITACHI and PSD.
